Virginia International University’s Academic Affairs is running a regular VIU Faculty Highlight feature to showcase the variety and expertise of our VIU faculty body. Get to know a little about our faculty and appreciate VIU’s faculty diversity!
Home: Washington, DC
Academic Fields: Marketing Management
Words of Wisdom: Live every day like it’s your last; someday that may be true
Last Book Read: Radical Candor by Kim Scott
Latest Accomplishment: I completed a 6-part online course on Customer Experience
Why I Do What I Do: I have a passion for helping to shape the next generation of business leaders.
Favorite Quote: Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs – Peter Drucker
To learn more about Dr. Robinson, visit: https://www.viu.edu/viu_staff/mark-robinson-phd-2/
To learn more about VIU’s School of Business, visit: https://www.viu.edu/sb/