In today’s extremely competitive job environment it is increasingly important for each person to create a career brand so that prospective employers can easily understand who you are, what professional skills you offer, and based on your accomplishments, if you are the best candidate for the position.

While brand development is an imperative for marketing professionals, for most others, the first time creation of a personal career brand can be a challenging endeavor.

Those beyond entry level positions have been exposed to a collection of experiences gleaned on various jobs and have developed a variety of marketable skills. It is the skillful presentation of these career accomplishments that can provide the broadest number of career opportunities. When applying for a position it is most beneficial to properly “market your brand” so that an employer can easily evaluate your candidacy based on how you specifically are qualified and how you are better equipped than the competition.

Here’s how to get started.

Package yourself

Understand who you are and what key skills you want to emphasize at this point in time. Many job seekers will have had a number of different experiences over the course of their career. However, employers may be looking for a specific experience for a specific position at any point in time. If you are targeting a job move it may be easier to decide on what your expertise is today and how that can assist you to move to your next career opportunity.

Build your brand

Many people develop a mission statement to help them clarify and stick to their brand. For example: “I am an organized, detailed, efficient marketing project manager who excels at large scale projects for high tech firms. “

Your resume is a key tool for internal and external jobs moves. Make sure that your resume aligns with your brand. You can certainly have more than one resume. Using the example of marketing project manager for a high tech firm it is now important that all your experiences and skills relate to this position. Resist the urge to add every experience and activity that you have done. Target five clear statements about what you did that support the job title you are pursuing.

Socialize your brand

There are many ways to socialize your brand. Social technologies are accessible and diverse and can be an excellent platform to introduce your brand to the external world. LinkedIn, Facebook, and Twitter are three of the most popular platforms.

Your social profiles and resume should match. Employers may go to LinkedIn first to review your background before asking you for your resume. Your LinkedIn profile should be current with the resume that you are sharing with employers.

Join industry groups. Many recruiters will join groups that directly align with the types of placements that they have. Try to find recruiters who are specific to your area of expertise.

If you follow these guidelines, you will be stand out from the crowd and position yourself for career success.