For any professional or college student embarking on their degree, reaching a wide network of like-minded people is essential to building a career in business. In the old days of job search, prospective employees typically cold-called HR departments and mailed out hundreds of resumes often with little result. For today’s job seeker looking for their first or next position, you need a professional-looking LinkedIn profile which is where career professionals and recruiters go first. Building your personal brand on LinkedIn is the first step. But how to start?
Here are 5 essential steps for building your personal brand on LinkedIn:
- Make Your Headline Count – it’s important that your headline stand out from all of the thousands that are already out there. For example, a profile headline that reads “10-years’ experience in Finance” describes your experience but not your accomplishments. Plus, a headline like this will not inspire job recruiters to seek you out. A much more effective headline would be: “A Finance professional highly skilled in making numbers come to life.” A headline like that shows your creativity and makes readers want to read more. And don’t forget to include a professional-looking picture of yourself. As my colleagues at LinkedIn say, use a photo that’s friendly, professional, and approachable.
- Connect with People in the Industry You Want to Work In – many professionals make the mistake of connecting with anybody and everybody. Their thinking goes something like this: “it’s important for me to connect with as many people as possible.” This strategy is too broad so narrow your connections to those in the industry you want to work in.
- Publish on LinkedIn – publish your own content on LinkedIn to showcase to your network the issues you care about like leadership, non-profit marketing, or rescue animals. Once you begin to publish on the LinkedIn Publisher platform, you’ll quickly see a spike in your profile views.
- Customize Your Story Feed by Following Those Who Matter Most – simply follow the people and topics that matter most to you and unfollow those that don’t. For example, experts and influencers like Tony Robbins, Jack and Suzy Welch provide a ton of free advice on topics related to business.
- Create a LinkedIn SlideShare Account – if you’ve recently presented a PowerPoint presentation at a conference or professional meeting, upload it to SlideShare. Why? With more than 400,000 new pieces of content added each month, SlideShareis the world’s largest professional content-sharing community. On an average day, nearly 4 million people visit LinkedIn SlideShare. That’s just on desktop. Can you really afford to overlook that number of eyeballs?
So, there you have it, some quick and easy steps to build your personal brand on LinkedIn.