Dr. Lee shares five quick ways to boost your customer satisfaction.
- Track and monitor customer feedback and reviews on the Internet and social media platforms, so that you can understand what they like, dislike, want, and need.
- Build positive customer experiences, by tapping into what customers like, want, and need.
- Develop strategies to overcome what customers dislike and what they have pains in your company, products, and services.
- Increase customer loyalty via tactics to personally engage with individual customers (e.g., birthday coupons, mother and daughter special discounts)
- Provide consistent, prompt, and polite responses to your customer feedback, reviews, questions, and problems both online and offline.
Learn more about a MBA in Marketing at http://www.viu.edu/sb/program/mbas.html.