Dr. Lee shares five quick ways to boost your customer satisfaction.  

  1.  Track and monitor customer feedback and reviews on the Internet and social media platforms, so that you can understand what they like, dislike, want, and need.
  2.  Build positive customer experiences, by tapping into what customers like, want, and need.
  3.  Develop strategies to overcome what customers dislike and what they have pains in your company, products, and services.
  4.  Increase customer loyalty via tactics to personally engage with individual customers (e.g., birthday coupons, mother and daughter special discounts)
  5. Provide consistent, prompt, and polite responses to your customer feedback, reviews, questions, and problems both online and offline.

Learn more about a MBA in Marketing at http://www.viu.edu/sb/program/mbas.html.