Professor Abdo presented Writing as a PR/Social Media Maven at a workshop hosted by the Public Relations Society Association-National Capital Chapter.
Professor Abdo presented on building strategic communication for Digital and Social Media. His presentation answered questions on how to empower your writing and content story telling. He also reviewed best practices to build an online community. He focused on how to define and reach the right audience and the best way to build a digital journey.
Congratulations Professor Abdo!