Virginia International University professor Dr. Mark Robinson recently authored his first book, titled Marketing Big Oil: Brand Lessons from the World’s Largest Companies. The tone set in the book comes from over a decade of Dr. Robinson’s experience working with one of the largest oil companies in the world. Dr. Robinson is a specialist in the field of marketing, having conducted numerous research studies on target oriented communication.
In his book, Dr. Robinson explains how – over time – big oil companies like Exxon Mobile, BP, Royal Dutch Shell, and Chevron have constantly ignored the way the general public and stakeholders perceive them, opting instead to focus on large profits. This text is a must for students researching and studying in the field of marketing along with professionals and enthusiasts of the oil industry.
Dr. Mark Robinson is a professor in the School of Business at Virginia International University. He most recently served as the Global Marketing and Communications Director for the Energy & Resources practice at Deloitte Touche Tohmatsu Limited, one of the Big Four auditing and accounting firms. During his eight year tenure at Deloitte, Dr. Robinson led many successful high-profile global marketing campaigns using social media, conference sponsorships, and executive-level appearances which not only increased revenue but brand awareness as well. Dr. Robinson also served for 10 years as a Public Relations Coordinator at Exxon Mobil Corporation where he teamed with the Vice President of Public Relations and the Media Relations Manager on crisis communications.Dr. Robinson received his MBA from Marymount University in Arlington, VA with a focus on Marketing. He also holds a PhD in International Business Management with a focus in International Marketing from the International School of Management. His dissertation, “Developing a Nation Brand Strategy for Saudi Arabia,” was well received by faculty and students alike.